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Ain Nadia Yusoff


Executive Director & VP of Marketing

Nadia's first foray into entrepreneurship was in the service and retail industry specifically in the beauty and wellness space, having owned 4 spa outlets called Amaryllis Salon & Day Spa. One of the outlets won Best Spa Service Asia Pacific in 2012.  She is also a certified Master Trainer for beauticians & Spa therapists.  Jumping on the digital bandwagon, she co founded, a leading digital wellness platform that links qualified wellness, beauty and physiotherapy centres and mobile therapists to customers. Sentuh is a Cradle CIP300 startup and is an alumni of ScaleUp Malaysia Cohort 1. 
One of the pioneers in Malaysia for organic skincare products, for the past 6 years Nadia has been working on Adania, a skincare product which earned a gold certificate for sustainable and ethical beauty product.  Adania garnered various awards from beauty based publications and magazines.

Moving forward in the entrepreneurial scene, Nadia now manages 3 different businesses with 3 different teams. She also coaches & advises businesses within the retail/marketing scope where her passion lies.  Recently, Nadia ventured into Islamic lifestyle and Islamic focussed businesses and co-founded an Islamic App called Qalby.

She loves to travel, learning about cultures and reading about them. She is also passionate about environmental & animals rehabilitation. Her challenge is to merge all her passion into a profit making business model.

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