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  • raeventuresweb

Updated: Jul 30, 2021

By NickG

Even the finest marketer will stop in their tracks when creating a customer journey map and discover how little they truly know about their prospects.


Don't worry if this describes you!


Even if you've never built a buyer persona before, we'll walk you through the process by providing a "map" that will help you better understand your consumers and what they want. Let's check out how to get things done. Starting from the Ground Up: The Customer Journey Map's Fundamentals

A customer journey map is a graphic that depicts each phase of the buyer journey, including who the client is, what their wants are, and how they deal with obstacles.


Sales, marketing, and executives may use this map to make better educated decisions and personalise your audience. The first stage in creating a customer journey map is gathering basic demographic data about your clients, such as:


Gender Age Group

Occupation

Job responsibilities Salary Region Company Size


The majority of this information will most likely be found in your customer database. If not, a survey might help you figure out who your target audience is and what they like to do. It's also good to give your buyer persona or profile character a name and a picture to “humanise” them. Rather than looking at the potential client as a number to put someplace in a sales funnel like a puzzle piece, this brings out more of our emotional, sympathetic side. Let's look at an example of a customer journey now that you know the essentials.


An Example of a Customer Journey Map

We've picked Radziah, a marketing director in her late forties, as our case study.


Her primary responsibilities include lead development, sales management, and competition information collection. She is in charge of organising and prioritising campaigns. She's an expert at acquiring competition knowledge and putting it to good use to strengthen the brand while solidifying consumer loyalty in a crowded industry.


Lucy is seeking to simplify the social media interaction process without compromising the brand's "personability" as a result of its rapid expansion.


She's looking for a solution and would like to make an informed decision quickly. To keep with the map theme, this is where we'll begin. Then it's time to consider the voyage.


The buyer's requirements are our initial stop on the map.


She's done her homework and knows what's out there. If we look at it from the perspective of a typical sales funnel, she's at the "comparison shopping" stage.


She'll also want to make a decision as quickly as possible. Recognizing the Buyer's Needs


Buyers are ready to express their requirements. Simply said, all you have to do is ask.


Simple lead nurturing and follow-up inquiries may reveal a lot. Simple polls and surveys may reveal a lot about where the customer is in the buying process (and whether they have an urgent need for your product or service versus basic curiosity). Even if we don't know what they want exactly, we may offer a few broad assertions that pertain to our persona.


What would a person in this position require from our solution?


For starters, the buyer will most likely need thorough documentation of the goods. She'll be in charge of dozens, if not hundreds, of employees, some of whom may be more technically knowledgeable than she is (depending on their age).


Some employees may be able to take it up quickly, while others may require more time. We'll include the persona's demands as well as their position in the decision-making process (one persona can play various roles in the decision-making process, such as user and initiator).


There's also the requirement that any solution be adaptable and flexible enough to work with existing platforms and technologies.


Certain processes and criteria, such as cloud-based access and particular security standards, are likely to be added to the mix.


These elements can have an impact on, and even clash with, the core buyer's desires. The committee frequently takes judgments such as these which can lengthen the time required. Objections to Customer Journey Maps: How to Handle Them


There will be barriers along your customer's path, just as there will be in any map. In your customer journey map, you'll want to highlight those. Their selection will be influenced by restrictions and concerns, disappointments, and difficulties. You may discuss these roadblocks and include them in your customer journey map so that salespeople are prepared to handle the most common objections before they become big issues.


You must also determine where this buyer stands on the decision-making scale. Will they make use of the item? Trying to sway the decision-maker? Making touch with the firm for the first time? Is it possible to combine all of these?


Make a note of these concerns on your map, as well as the buyer persona's position in the decision-making cycle.


As a result of our example, you'll get a fairly robust "Buyer Persona" for your deck or other intended use. We've discovered (and brainstormed) the buyer's potential here:


Needs Concerns

Frustrations

Sense of urgency

Where are you in the buying cycle?

Requirements

In short all of the necessary sales-propelling data to recognise objections, worries, and frustrations while focusing on needs, requirements, and urgency. We've discovered crucial demographics about our buyer, as well as key information that may be stopping them from taking action or facts that might propel a transaction forward.


Our customer journey map is more like a mind-map that is always being changed and revised than a nicely structured, bulleted list. Our customer journey map may not be as neat, but it is closer to the actual customer experience, therefore very practical. Consider the last time your company made a significant purchase. Isn't it rare that a single path be taken from beginning to end?


There are several things to iron out, presentations to see, and recommendations and signatures to collect.


It's a lengthy process, and a flashy list of bullets won't suffice – especially in today's world of two-way communication. Make a customer journey map for each customer type.


Now you must repeat the procedure with each and every sort of buyer your firm encounters. Each consumer will have a unique buying process, objections, and problems.


For example, in the retail industry, there are suppliers, wholesalers, resellers, and a slew of other personalities. You must address each and every one of your customers individually. Conclusion

Don’t panic, prioritize.


Focus on your most profitable customers first and find the unifying threads that tie them together, then repose on that persona. Once you've got those down, start working down the list until you've got all of your customer journies mapped.


And remember that buyers are multi-faceted citizenry .


Sometimes they create decisions that go against the grain of even the foremost well-developed persona. It happens.


But, once you have a far better idea of who your customers are, you'll build simpler conversion funnels that make it easy for buyers to require the action you would like them to require .


Are you getting to create a customer journey map? What's holding you back?

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  • raeventuresweb

Updated: Jul 30, 2021

By NickG

Starting a business is never easy. There’s a huge range of variables at play. Many businesses don’t even make it past their first year of operations. It may get extremely chaotic if you don't have a plan for beginning your business. There will be distractions, and you'll find yourself second-guessing what you should be doing. Entrepreneurs need to take some time to consider the actions they believe they'll need to take to launch their companies. They could also talk to a business mentor or someone who has experience in that field. Entrepreneurs who have a good support system find it really helps. Ra'e Ventures embarked on setting up the “Jom Grow Mentoring Program”, designed to guide participating start-ups toward stability and future success. Throughout the 3-month programme, mentors are there for them every step of the way, and mentees have access to several coaches that can assist and provide them with the information they need. Leading up to the closing date for applications, Rae Ventures organised several zoom webinars, covering the mistakes made by small businesses, critical steps that make or break a business and digitizing a business. After the closing date for registrations, over 200 SMEs had applied to join the program. A stringent interview process was applied, and after the dust had settled, Rae had trimmed the list down to 9 companies. In under a year, we’d gone from an idea, to pitching it to partners, to setting up a team, a vision and mission.

The following companies are the finalists:

1. Eat This Not That (ETNT) @etnt.official

2. Chirpy Enterprise @chirpykids

3. Seratus Juta Enterprise @kangreney

4. FW Crustacea @fwcrustacea

5. Beverly's Patisserie @beverlyspatisserie

6. Teeya Cakehouse @teeya.cakehouse

7. Nuorel @nuorelnaturals

8. ISUFOM Empire @broazharsoo

9. Elka & Elza @elkaelza


Congratulation to all. They’ll be guided by mentors Mizi Wahid, Afiq Nazary and coaches who are subject matter experts.

Afiq Nazary, one of our mentors


We're excited to follow their development through the programme, and we're hoping that this initial intake will set a high bar for future intakes. If you didn't get a chance to join us this time, keep an eye out for the next enrollment period.

Onwards and upwards. Watch this space!

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  • raeventuresweb

Updated: Jul 30, 2021

By NickG FOUR BLUNDERS YOU’LL WANT TO AVOID Having the resource to run FB Ads is important, but you can't just keep pouring the money down the drain. While FB Ads is a great medium to acquire new customers and leads, but these blunders might make cause your campaign to appear unprofessional, inefficient, or cause it to be delayed.



Facebook stated in 2020 that there were ten million active advertisers utilizing the site to market their products and services, up three million from the previous year. Facebook continues to add new capabilities to its ad platform in order to better serve a larger range of companies. This adds to the platform's complexity.

More complexity may result in more Facebook ad errors, lowering campaign effectiveness. This leads marketers to believe that Facebook advertisements aren't worth their time or aren't appropriate for their business, which isn't the case.

1. You might be establishing too complicated ad accounts with a plethora of campaigns.

You lower your creative efficiency and add to the chaos by doing so. It becomes tough to keep track of how your whole advertising money is spent.

Isn't there a straightforward solution? Organize your account. Reduce the amount of advertisements you run and set aside enough money each ad so Facebook can effectively power your advertising.

2. On Facebook, don't make it all about you, you, you. Reduce it to under 20% and focus on your audience for the remaining 80%.

Upload material that people want to see; content that is beneficial to them. Don't go on and on about your wonderful qualities. Instead of talking at your audience, try to elicit two-way dialogue and personal relationships with your advertisements. 3. Failure to use the translation option is a typical Facebook ad mistake. Especially for small firms who service many countries but aren't large enough for Facebook global pages. Instead, they utilize a single post to communicate in two or more languages, which might be confusing.

It's simple to use the localization tool. You can limit your ad to a certain area or publish the same ad in many languages, which will display as a single post for all users. Make sure you know exactly where you want your advertising to appear. Otherwise, you'll be wasting your money on people with whom you can't do business.

4. The final blunder we frequently see on Facebook is a failure to follow through. There are many distinct campaign objectives on Facebook, each with its own unique focus, but in the top accounts, all of these campaigns work together to create a complete customer journey. If you're using Reach, Engagement, or Video Views campaigns to raise brand recognition, you should aim to create remarketable content.

This may be as easy as directing them to your website for unrestricted material, or as complicated as requesting a demo or completing a purchase on a landing page. When it comes down to it, we're all utilizing internet marketing to increase our client base, so why aren't you nurturing them through your top-of-funnel marketing?




There’s a lot to think about but these are a few of the most typical Facebook ad blunders to stay away from. You'll realize the true potential of Facebook advertisements in terms of a fresh flood of visitors and leads, more engaged consumers, and more income if you avoid the pitfalls listed above.

Are you making any of these Facebook ad mistakes right now? If that's the case, it's time to make things right!

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