5 day program

Design sprints are being widely adopted beyond Google Ventures, and with good reason. When organizations approach them in the right way, they have the potential to be very beneficial.


For a start, they break the pattern of committee-based decision making that is so prevalent in many organizations, and moves away from detailed specification documents like a design brief. Instead, design sprints encourage collaboration through making. They are an excellent way of bringing together varying stakeholders and helping them work towards a shared vision.


Design sprints also encourage original thinking through experimentation and iteration. Because of their focus on sketching and prototyping, it is possible to explore ideas that would typically be rejected by the company out of hand.

Prototyping and sketching also reduces the cost of failure. You can try new things, and if they don’t work out, that’s okay. 


Then there is the fact that design sprints encourage ownership. When stakeholders are actively involved in creating the solution, they are considerably less likely to reject it later, and more likely to defend it to others. This improves the chances of the solution getting built.